Nielsen Online recently released results from a study which find that protecting the environment has become increasingly important to today’s consumers. While previous online dialogs have been dominated by the topic of global warming, bloggers have recently been addressing a wider variety of green-related issues, with a particular emphasis on recycling, reduction of excess packaging, and carpooling. Some wedding ring manufacturers are actually printing less but still are able to maintain (if not increase) their reach to potential wedding ring buyers. It seems that green is good.
For example, Novell Design Studio is spreading the word about their bridal jewelry through a variety of online methods that supplement the company’s traditional advertising approach. Videos, brochure downloads, and RSS all combine to increase the reach of Novell’s unique message – your wedding ring can be made your way. With concerns today about the impact of excess packaging on the environment, online distribution greatly reduces the need for printed material and allows consumers access to additional information without delay. A catalog or brochure is just a click away.
View Novell’s catalog in “flip book” format.
Download Novell’s brochure for Max Squared wedding rings.
Watch Novell’s video about choosing the right metal for your wedding ring.
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