In a world that sees consumers shopping online for jewelry more and more (even in a recession), Days Jewelers still looks to make that human connection. The downside of purchasing a wedding ring online is that you can’t see, smell, touch or even bite the merchandise before the purchase is made. How can you compare the feel of platinum to the feel of palladium through a modem? Even if price is a big issue, you should make an educated and first hand decision. Well, Days Jewelers connects the potential online shopping experience with their stores. By simply providing a link asking about the possibility of a real walk-in appointment, Days Jewelers can possibly convert a cold online transaction into a warmer, first hand experience. And although regionally located in Maine (and therfore unable to capitalize on all of their visitors), the store is smart enough to provide another way to generate local retail traffic without relying on the expense of advertising and word-of-mouth. All in all - a simple idea. But an often overlooked one as well.
Visit the Days Jewelers website, and if you are in Maine, then make an appointment!
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