At this year’s JCK Show in Las Vegas, wedding ring manufacturer Novell unveiled new wedding rings which are specially created from Argentium Sterling Silver and 18kt gold. Novell felt the need to offer a price point conscious product that can compete with the current crop of alternative metals (tungsten, titanium, steel, sterling silver) that are on the wedding ring market today. However, it was very important to their designers to keep costs as low as possible, yet still develop jewelry in a precious metal. Therefore, Argentium Sterling Silver became the answer!
Why choose Argentium Sterling Silver for your wedding ring?
• Novell uses Argentium Sterling Silver that is 95% pure.
• Argentium Sterling Silver stays bright and beautiful for years.
• Argentium Sterling Silver is a naturally hard metal, which lends itself to greater strength than regular sterling silver. It is durable and can be considered problem-free by most standards.
• Argentium Sterling Silver is highly tarnish resistant – so its shine is long lasting. There is no need for additional professional polishing or excessive care. Warm water and a mild detergent are all that are required to maintain its appearance. Smudges can easily be removed by using a soft dry cloth only.
• It is a “green” metal – friendly to the environment. Chemicals are not required to correct potential fire scale (or fire stain) damage to metal which sometimes occurs when metals are heated during the manufacturing process.
So far, marketing this metal has included press releases placed in Google News and Trans World News, as well as including a simple product video on You Tube, Google Video, Yahoo Video, and Find Itt Video. The video’s soundtrack features music from the latest release by composer Paul Schwartz – State of Grace III.