Sure - the outlook for the economy in 2008 is bleak. Interest rates, gas prices, and even a trip to the local supermarket are enough to alarm anyone. But in the face of adversity, how does a wedding ring manufacturer keep their platinum sales strong? The answer is simple - back-to-basics marketing. Teach consumers what they need to know about their upcoming purchase so they can ultimately make the choice that's best for them.
Platinum Guild’s August 2008 E-News newsletter has highlighted Novell’s “Choosing the Right Metal for Your Bridal Jewelry” brochure. This literature is designed to help the average consumer decide which metal will be the best choice for their wedding or engagement ring. After all, an educated consumer is the jewelry industry's best customer.
Retailers and consumers may download the brochure in a PDF format, or simply view the "Choosing the Right Metal..." video to learn the basic pros and cons of popular metals used for wedding rings - platinum, palladium, gold, tungsten and titanium. This brochure is also available via authorized Novell retailers throughout the United States.
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