The Wedding Ring Blog

New Argentium Sterling Silver wedding rings

The Summer 2008 issue of The Jewelry Book features the latest products from Novell Design Studio – wedding rings specially created with Argentium Sterling Silver and 18kt gold accents. Argentium Sterling Silver wedding rings are naturally bright, strong, affordable and resistant to tarnish. Novell recently introduced this new wedding ring collection at the 2008 JCK Show in Las Vegas, and the products can be viewed at authorized retailers nationwide.

Why Use Argentium Silver For Wedding Rings?
For the past few years, Novell has been searching for a better choice over the non-precious materials that are being using for some wedding rings today. And for the manufacturer, Argentium Sterling Silver seems to be the answer. Not only are rings fashioned with this metal reasonably priced, but it also has other benefits which make it a stronger selection over tungsten and titanium steel. They are:

• Argentium Sterling Silver stays brilliant and beautiful for years.
• Argentium Sterling Silver is a naturally hard metal, which lends itself to greater strength than regular sterling silver. It is durable and can be considered problem-free by most standards.
• Argentium Sterling Silver is highly tarnish resistant – so its shine is long lasting. There is no need for additional professional polishing or excessive care. Warm water and a mild detergent are all that are required to maintain its appearance. Smudges can easily be removed by using a soft dry cloth only.
• It is a “green” metal – friendly to the environment. Chemicals are not required to correct potential fire scale (or fire stain) damage which sometimes occurs when metals are heated during the manufacturing process.

Read more about New Argentium Sterling Silver wedding rings...

Wedding rings by Wright and Lato

Wright and Lato can customize their designs to your specifications, so that your wedding ring will be one of a kind. Wider. Narrower. In different metals and more. For all manufacturing options and pricing, please visit an authorized retailer.

Learn more about gold...

Learn more about palladium...

Learn more about platinum...

View Wedding Ring Videos at www.weddingringvideos.com

Wedding ring videos, or video brochures, are a quick and easy way to browse wedding rings online without having to wait for a catalog to arrive in the mail. Featuring new styles, classic designs and fairly fresh concepts such as Argentium Sterling Silver, the videos available on www.weddingringvideos.com are informative as well as entertaining. The featured videos may also be downloaded for your iPod.

Wedding rings can be bold and beautiful. Not puzzling!

Max Squared wedding rings from Novell – the BOLD ring for the BIG commitment!

Rings in this collection can be made wider, narrower, with different finishes, in different metals, and more! Let your imagination go wild. Wedding rings do not just have to be ordinary.

Known for their customization capabilities, Novell specially creates every single one of their wedding rings to order. No product is mass produced, nor is it just pulled from a bin or a shelf. This is how they can make custom modifications to nearly every one of the wedding ring styles, so that you can have YOUR ring YOUR way! Why settle for the ordinary? Or something that is “cookie cutter?”

Download the free Max Squared wedding ring brochure.

Generating platinum sales with back-to-basics marketing

Sure - the outlook for the economy in 2008 is bleak. Interest rates, gas prices, and even a trip to the local supermarket are enough to alarm anyone. But in the face of adversity, how does a wedding ring manufacturer keep their platinum sales strong? The answer is simple - back-to-basics marketing. Teach consumers what they need to know about their upcoming purchase so they can ultimately make the choice that's best for them.

Platinum Guild’s August 2008 E-News newsletter has highlighted Novell’s “Choosing the Right Metal for Your Bridal Jewelry” brochure. This literature is designed to help the average consumer decide which metal will be the best choice for their wedding or engagement ring. After all, an educated consumer is the jewelry industry's best customer.

Retailers and consumers may download the brochure in a PDF format, or simply view the "Choosing the Right Metal..." video to learn the basic pros and cons of popular metals used for wedding rings - platinum, palladium, gold, tungsten and titanium. This brochure is also available via authorized Novell retailers throughout the United States.

Palladium is now!

White. Light. And natural. Palladium is a fine choice for wedding rings - particularly if the flowers and cake have eaten away at your budget.  Palladium also offers a purity and durability that will stand the test of time.

View some of the latest palladium wedding ring creations.