Today's bride is NOT a monster.
Throughout my ten years in the jewelry industry, I have discovered that some jewelry stores sound afraid if they are told that their customer’s wedding ring is a special order, and the ring won’t be completed for about ten business days. Most are worried that they will lose that customer. Stuller is a well established company that can ship merchandise to jewelry stores by the next business day. They have built their business on their stocking and quick turnaround abilities. And while I have heard countless times a store say “my customer won’t wait,” I always believed that people will wait for what they truly want. To back up my claim, here’s part of an article that’s featured on NationalJeweler.com (Here comes the millennial bride):
Jewelers just need to understand how these young adults think. For example, individuals in this age group tend to reject items that they feel everybody else has and, raised in an age of Internet shopping, they are not averse to waiting if it means getting exactly what they want.
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