Tiffany is looking to get ahead in the jewelry iPhone app world with more aggressive promotion. Rather than just rely on word-of-mouth or a sit-and-wait approach, the jewelry retailer recently placed ads in The New York Times and The Wall Street Journal specifically to promote its iPhone app and not just Tiffany as a brand itself. While advertising and promotion has quickly become an accepted part of launching a new iPhone app, even most big brands have not typically extended campaigns to the pages of top news sites, publications, blogs or portals. According to Mediapost.com, a New York Times Company spokesperson said that Tiffany was the first advertiser to dedicate a major placement on NYTimes.com to promoting their own iPhone app.
Read Tiffany Promotes iPhone App On NYTimes.com, WSJ.com.
Find Today's Daily Deal on Your City's Best Things To Do at Groupon.com!
It's great to see such a traditional brick and mortar embrace mobile technology!
Posted by: Phyllis @ My Wedding Concierge | September 09, 2010 at 02:52 PM
The future looks to be the i-pad. Glad jewellers are embracing change and technology. Too many jewellers had it too handy for too long. Many jewellers done even have websites. Hope the i-pad app really works facilitates people looking for a diamond ring.
Posted by: Jewellers Ireland | September 14, 2010 at 02:35 PM
ah great news,,,,cool app,,,,,helpful for the jewellery lovers,,,,thanx for sharing the information,,,,,,,
Posted by: webapps | June 16, 2011 at 02:02 AM