Recently the company that I work for began using a QR code in our engagement ring advertising. In case you didn’t know, a QR code is a funky little square thing that sorta looks like a barcode, only it isn’t, but at the same time it is. In technical terms, a QR code is a 2-dimensional barcode, and is similar in concept to the very familiar UPC code that gets scanned at almost any retailer today. “QR” is an abbreviation for "Quick Response". When read by a special QR code reader on a smart phone (iPhone, Android, etc.), the phone's browser will be directed to the programmed information embedded within the code. In my case, the consumer is delivered to a mobile webpage especially created for platinum bridal jewelry merchandise. In essence, it allows someone who is interested in seeing more engagement rings to actually see more products without having to locate a computer; platinum designs are at your fingertips and literally in the palm of your hand. It’s also easy to share information with a friend or future bride or groom-to-be. Ya just gotta love it!
Here are more examples of how QR codes are being used in the wedding industry:
SometimeS you have to look at things in another way, or through other eyes. PRISSAM is very cool gift company with unique gifts for amazing people, and uses a QR code to direct interested consumers its website. PRISSAM's glass and crystal gifts are about looking at life in a different perspective, and like a prism, each art gift symbolizes an emotion, a feeling, a sentiment between the giver and the recipient, whether it is for a mother, a father, a graduate, the wedding couple or a friend. This Internet-based company was founded by three sisters whose parents (Priscilla & Sam - hence the name PRISSAM) taught them to look at life like a prism - keeping the pluses positive, turning the negatives into pluses, the obstacles into opportunities and the plain glass into a prism. A gift that inspires you to look at life differently certainly requires a different method of promotion – like a QR code!
Camille Victoria Weddings offers full service planning for a wedding day, but also provides partial planning services, wedding day coordination, and candy buffets for couples in the greater Chicago area. When hosting informational wedding planning-related events, such as throwing tea parties for the engaged, Camille Victoria Weddings distributes wedding planning kits featuring a QR code in plain view. Their QR code for bridal shows provides quick supplemental information about who they are and what they offer. With a simple scan*, a potential customer can see more information, and this helps get a leg up on the competition. No more scribbling a URL on the back of a napkin! A few clicks give the potential customer more information fast!
QR codes are even being utilized in health care. Many brides-to-be may be concerned with stress management during wedding planning or even about losing weight for their wedding. And let’s face it - wedding planning is as stressful as it is exciting. Health and Wellness Counseling Associates offers health coaching to help address both these issues with bridal clients. Counseling sessions can be conducted in person if you are a resident of the Chicago-area, over the phone, or on Skype. If you mention The Wedding Ring Blog, Health and Wellness Counseling Associates will give you a special discount (as per Psychotherapist and Certified Holistic Health Coach Heather Shannon). So scan their featured QR code today!
Invitation Consultants is an online invitation, stationery and gift retailer which recently began using QR code on cards which are sent along with customer orders and link to a specific website page of directions explaining how to assemble your wedding invitation order. Invitation Consultants also has had requests from brides to add QR codes to their printed save-the-date notifications and shower invitations as well. When included on an invitation, a QR code can be linked to registries, venue information, travel details or accommodation particulars. What a great idea! The above QR code actually scans to a You Tube video, so you can link it to almost any type of Internet-based promotional channel (mobile page, specific landing page, contest, etc.).
Imagine a world with no paper, no printing and no ink! QR Devices brings you the future of ID – NOW! They specialize in laser engraving QR codes directly into almost anything. QR Devices has heart-shaped pins made from red polymer clay that should be perfect for weddings. The featured QR code could link to the couple's online photo album or wedding website, and the company has also utilized this technology in biz card cases, key chains, and more. QR Devices can create a code of any size, including those small enough for clandestine applications.
In addition to being Music Director and drummer for the B.B. King All Star Band, NaturalPhil provides all types of music for corporate events and weddings. NaturalPhil can assemble a band that’s right for the sounds that you want for your wedding day or event, whether if you desire a group featuring a full rack of horn players, or perhaps a rocking electric guitarist, or even big band jazz sounds. NaturalPhil’s featured QR code drives traffic to his Facebook page, and uses others that will land you on his corporate website or relevant marketing message.
Below are additional QR codes for jewelry websites. If you can't tell by the graphics used for this article, you can actually scan them from a computer screen, so have some fun learning about useful companies via your cell phone. Save a featured landing page in your cell phone browsing history to easily dial it up when discussing your wedding planning, showing a ring to your jeweler, and so on. The possibilities for sharing are endless!
Blue Star Bazaar wedding products
Novell jewelry

Red Square Visual Arts (photography and more)
Please note: This is just one part of The Wedding Ring Blog’s series about QR codes. This article was written with shared information provided by the featured companies.
*You can find free scanning software for your phone HERE.
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